UNESCO

Clarity and impact brought to UNESCO’s MIL campaign, cutting through global misinformation

As the spread of misinformation surged during the Covid pandemic, UNESCO aimed to elevate Media and Information Literacy (MIL) as a vital global skillset. The team were brought on board to help communicate the importance of MIL and support the launch of UNESCO’s updated global curriculum. A range of multilingual, multimedia assets, including summary documents, 25 infographics, 15 videos, and five podcasts all designed to raise awareness and engage audiences from educators to policymakers were delivered.

The campaign unified messaging around the following key issues: fake news, AI, and gender bias in media. The MIL campaign gained strong media traction, generating 280 media mentions over a six-month period, reaching in excess of 55,000 people via Facebook, and drawing 600+ attendees to the curriculum’s virtual launch. MIL was successfully positioned as an essential tool for navigating today’s complex information landscape and supported UNESCO’s mission to promote global media literacy.