AtlasEdge

Creation of a new European edge data center company

Digital Colony (now Digital Bridge), a global leader in digital infrastructure investment, partnered with Liberty Global to launch a start-up featuring over 100 edge data centres across Europe. To help shape the company’s narrative and identity, the creative team was involved right from the development of the brief, through to delivery across all communications touch-points.

Through a series of storytelling workshops with key stakeholders, we helped define a compelling brand story centred on innovation at the edge – where technologies like 5G, autonomous vehicles, and smart cities evolve. The result was a distinctive, modern brand that broke away from industry clichés and tired visual cues.

The fledgling company was named ‘AtlasEdge’, and a full suite of branding assets was created, including a logotype, brand book, marketing materials, a website with SEO strategy, and a launch video. The bold identity was well-received by stakeholders and positioned AtlasEdge as a future-facing, sustainable player in digital infrastructure. The team continues to support the company’s evolving marketing and communications efforts.